The Italian e commerce market is growing rapidly. Over 80.5 billion Euros were spent online by Italian consumers in 2023*, and the number continues to grow.

Italians are buying from both national and international vendors with China, Germany and UK earning the majority of the non-Italian revenue.

Post-pandemic, Italians are well facilitated with digital payment methods, with Paypal being the number one payment platform in the territory. There is also a high percentage of Italians with a digital identity (SPID), at 61% the rate is higher than France, Switzerland, Germany and Belgium.

The numbers point to a market with keen adoption of technology and valuable spending power. For vendors the challenge is to acquire and maintain prime spending position in the Italian consumer’s digital wallet. 

It’s not enough to know which are the new tools and technologies on the market, today’s strategic e commerce practitioners need to understand the best application of next generation technologies for maximum impact, and the most effective integration of new tools to optimise the full stack.

There has never been a more important time to exchange best practice with like minded executives, to ensure broad, but also detailed knowledge about current industry practices, and to engage with strategically operating industry suppliers.

* Source: https://www.ecommerceitalia.info/