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AGENDA
25 October 2024

8:45

Registration


9:30

Main Stage

Opening – Welcome with Guido Penasa

Moderator: Guido Penasa, Digital Strategist, Transformational Leader in Wholesale, Digital, and Merchandising, former Crocs and C.

10:00

Main Stage

ADVERTISING KEYNOTE

MediaWorld: Pioneering Retail Media in Consumer Electronics in Italy

Francesco Sodano, Head of Omnichannel Marketing & Retail Media, MediaWorld

10:30

Main Stage

CUSTOMER DESIGN KEYNOTE

Digital Product Development: Integrating Emotions into Digital Products for Omnichannel Brilliance

Stephanie Weber, Head of User Experience Design, Fielmann Group AG

11:00

Main Stage

OMNICOMMERCE KEYNOTE

Omnicommerce: what happens when an omni strategy is part of the brand’s DNA?

Marco Trada, Director eCommerce, Leroy Merlin

11:30

Coffee Break & Networking


12:00

POP UP STAGE YELLOW

Reviews, Reputation and AI

TECH TALK

POP UP STAGE BLUE

Omnichannel and Personalisation Initiatives: A Case Study from SWIMS

CASE STUDY

12:30

POP UP STAGE YELLOW

How the Skyrocketing Market of BNPL has Positive Impacts on Retailers’ Businesses: Are You Losing Opportunities?

TECH TALK

POP UP STAGE BLUE

(closed)


13:00

POP UP STAGE YELLOW

Campari and AI: the Bartender Experience

CASE STUDY

POP UP STAGE BLUE

Unleashing the Power of Headless eCommerce: Crafting Custom Solutions

CASE STUDY

13:30

Lunch & Networking


14:00

Main Stage

FASHION KEYNOTE

Balancing Profit & Sustainability: Unlocking Quality Growth in European Fashion E-commerce

Karolina Kozlowska, Director of Product, ZEOS (Zalando B2B)

14:30

Main Stage

B2B KEYNOTE

Digital First: Empowering Clients and B2B relationships in the Age of eCommerce

Romolo Ganzerli, Global Head of B2B eCommerce, Wella Company

15:00

Main Stage – streamed live and direct from Toronto, Canada

RETAIL KEYNOTE

Powering Growth through Insights: IKEA Canada’s Response in Helping Consumers Navigate 2024

Danyal Syed Ali, Head of Consumer & Customer Insights, IKEA Canada

15:30

Coffee Break & Networking


16:00

POP UP STAGE YELLOW

The Journey from Food Delivery Platform to Quick Commerce Tech Partner

TECH TALK

POP UP STAGE BLUE


16:30

POP UP STAGE YELLOW

Social Sciences: What you Need to Know to Communicate Effectively with Your Consumers

TECH TALK

POP UP STAGE BLUE

The Lord of the Leads. Selling Online is not a Game.

CASE STUDY


17:30

Main Stage

PANEL DISCUSSION

Improving User Experience: How to Put People Back at the Centre of the E Commerce Experience

Moderator:Vincenzo Cioffi,Former Amazon Head of Marketing; Startup Founder in eCommerce with 2 exits; now Business Angel and Advisor

Speakers:
Alex Birleanu, Partner Manager (Italy), Trustpilot
Marouane Moustaid, Head Of E-Commerce & AI
Francesco Agostinis, Managing Partner & Meta Ads Expert, Loop srl

18:00

Main Stage

Closing