AGENDA
25 October 2024
8:45
Registration
9:30
Main Stage
Opening – Welcome with Guido Penasa
Moderator: Guido Penasa, Digital Strategist, Transformational Leader in Wholesale, Digital, and Merchandising, former Crocs and C.
10:00
Main Stage
ADVERTISING KEYNOTE
MediaWorld: Pioneering Retail Media in Consumer Electronics in Italy
Francesco Sodano, Head of Omnichannel Marketing & Retail Media, MediaWorld
10:30
Main Stage
CUSTOMER DESIGN KEYNOTE
Digital Product Development: Integrating Emotions into Digital Products for Omnichannel Brilliance
Stephanie Weber, Head of User Experience Design, Fielmann Group AG
11:00
Main Stage
OMNICOMMERCE KEYNOTE
Omnicommerce: what happens when an omni strategy is part of the brand’s DNA?
Marco Trada, Director eCommerce, Leroy Merlin
11:30
Coffee Break & Networking
12:00
POP UP STAGE YELLOW
POP UP STAGE BLUE
Omnichannel and Personalisation Initiatives: A Case Study from SWIMS
CASE STUDY
12:30
POP UP STAGE YELLOW
How the Skyrocketing Market of BNPL has Positive Impacts on Retailers’ Businesses: Are You Losing Opportunities?
TECH TALK
POP UP STAGE BLUE
(closed)
13:00
POP UP STAGE YELLOW
POP UP STAGE BLUE
Unleashing the Power of Headless eCommerce: Crafting Custom Solutions
CASE STUDY
13:30
Lunch & Networking
14:00
Main Stage
FASHION KEYNOTE
Balancing Profit & Sustainability: Unlocking Quality Growth in European Fashion E-commerce
Karolina Kozlowska, Director of Product, ZEOS (Zalando B2B)
14:30
Main Stage
B2B KEYNOTE
Digital First: Empowering Clients and B2B relationships in the Age of eCommerce
Romolo Ganzerli, Global Head of B2B eCommerce, Wella Company
15:00
Main Stage – streamed live and direct from Toronto, Canada
RETAIL KEYNOTE
Powering Growth through Insights: IKEA Canada’s Response in Helping Consumers Navigate 2024
Danyal Syed Ali, Head of Consumer & Customer Insights, IKEA Canada
15:30
Coffee Break & Networking
16:00
POP UP STAGE YELLOW
The Journey from Food Delivery Platform to Quick Commerce Tech Partner
TECH TALK
POP UP STAGE BLUE
Delivery Experience: How to Extend Your Customer Journey
CASE STUDY
16:30
POP UP STAGE YELLOW
Social Sciences: What you Need to Know to Communicate Effectively with Your Consumers
TECH TALK
POP UP STAGE BLUE
The Lord of the Leads. Selling Online is not a Game.
CASE STUDY
17:00
Main Stage
FUTURES KEYNOTE
Fashion as Culture: a Different Type of Brand Experience, Driven by Technology
Ivano Cauli, Chief Innovation Officer, Pitti Immagine
17:30
Main Stage
PANEL DISCUSSION
Improving User Experience: How to Put People Back at the Centre of the E Commerce Experience
Moderator:Vincenzo Cioffi,Former Amazon Head of Marketing; Startup Founder in eCommerce with 2 exits; now Business Angel and Advisor
Speakers:
Alex Birleanu, Partner Manager (Italy), Trustpilot
Marouane Moustaid, Head Of E-Commerce & AI
Francesco Agostinis, Managing Partner & Meta Ads Expert, Loop srl
Speakers:
Alex Birleanu, Partner Manager (Italy), Trustpilot
Marouane Moustaid, Head Of E-Commerce & AI
Francesco Agostinis, Managing Partner & Meta Ads Expert, Loop srl