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Presenting the Summit speakers

Expert international eCommerce speakers will be sharing their experience and insights.
If you would like to join the speaker panel contact us on info@italiancommercesummit.com

Karolina Kozlowska

Director of Product

Balancing Profit & Sustainability: Unlocking Quality Growth in European Fashion E-commerce

Join ZEOS’s Head of Product, Karolina Kozlowska, as she explores the future of fashion e-commerce, where the fusion of a highly efficient logistics network and AI-powered technology is reshaping the industry. Discover how Zalando and ZEOS are leading the way with innovative approaches that are not only enhancing the fashion experience for customers but also driving profitability while advancing sustainability—demonstrating that achieving both is not only possible but crucial to the future of fashion.

Karolina is the director of product for ZEOS, part of Zalando B2B. In this role, she leads technology and product development for ZEOS Fulfilment, focusing on data-science based, algorithmic solutions to improve operational efficiency. With over a decade of experience in the logistics industry, Karolina brings deep expertise in driving innovation and efficiency through cutting-edge technology solutions.

Stephanie Weber

Head of Consumer & Customer Insights

Digital Product Development: Integrating Emotions into Digital Products for Omnichannel Brilliance

As technology becomes ever more integral, we sometimes forget the crucial role emotions play in decision-making. In e-commerce, we often focus on data and facts to guide product development. Yet, understanding that decisions are largely driven by emotions and cognitive biases allows us to design more effectively.
This keynote will explore how incorporating emotional insights into UX can create more meaningful user experiences and better align products with real human needs.

With over 18 years of experience in (UX) design, Stephanie is passionate about bringing psychological topics such as behavioral design to the product development process. With an eye on the holistic brand experience, she strategically translates the emotions of end users, stakeholders and her team members into digital products that add real value to people’s lives.

Ivano Cauli

Chief Innovation Officer

Fashion as Culture: a Different Type of Brand Experience, Driven by Technology

The city of Hangzhou has been transformed in the last decade and is now known as the Silicon Valley of China. The megalopolis is a technology forerunner and everything you need to learn about next generation data analytics can be learnt from their ‘data army’.
In Hangzhou fashion is approached differently. The state takes an analytical, a strategic approach, and fashion is specifically triangulated for its impact on culture and on global positioning. Fashion itself is leveraged for branding.
In this talk Ivano will share his first hand experience of the next generation approach to fashion and technology, with examples of:
  • livestream as a primary channel
  • next generation data analysis

Ivano is an entrepreneur and was the founder of openmind, one of the main Italian companies in the e-commerce and digital transformation sector, a company sold to Accenture in 2021. Today he holds the position of Chief Innovation Officer for Pitti Immagine, world leader of men’s fashion fairs.
Graduated in Information Sciences from the State University of Milan, he also completed a Corporate Finance course at SDA Bocconi.
His career began in the United States, in GTECH. Back in Italy, he contributed to the Italian startup of Sapient together with Gianfilippo Cuneo. Since 1999 he has been involved in digital transformation and commerce for large industrial, fashion and luxury groups in Europe.

Francesco Sodano

Head of Omnichannel Marketing & Retail Media

MEDIAWORLD: Pioneering Retail Media in Consumer Electronics in Italy

Enhancing the growth of Retail Media developing branding and advertising campaigns with a Full Funnel and cross-channel approach – both on-line and in-store – in order to involve a high potential target of consumers and guarantee a certain level of Conversion and ROAS, as well as monitoring campaign’s data in real time.

Manager with over 15 years of experience in the Consumer Electronics industry developing and managing integrated marketing plans and campaigns to build the best end-to-end customer journey across in-store, on-line and digital marketing platforms in major multinational companies such as Philips, Samsung and Huawei, developing co-marketing plans with all the main Retailers.
Since February 2022 he is working in MediaWorld – the leading Consumer Electronics chain in Italy – as Head of Omnichannel Marketing & Retail Media with the aim to develop advertising campaigns maximizing the effectiveness of promotions and grow the Retail Media business offering Brand and Performance packages to industry partners, both in the on-line and in-store channels.
Awarded as “Best Retail Manager 2023” (for the Durable Goods category) by the prestigious magazine of Marketing & Economics for consumer goods ‘Largo Consumo’.

Alessio Pisa

CEO

Campari and AI: the Bartender Experience


Alessio is the CEO of Instilla, where he leads the company’s growth and innovation efforts. Instilla is a digital consulting agency that helps companies pursue new paths with digital, ensuring certain and measurable growth. The agency combines strategy with marketing services and technological development, offering a full-stack approach to digital transformation. The Financial Times has recognized Instilla in its list of Europe’s Fastest Growing Companies, solidifying its reputation as a trusted partner for digital success.

Alex Birleanu

Partner Manager (Italy)

Reviews, Reputation and AI

Reviews equal revenue. You can save time with intelligent responses supported by Artificial Intelligence, that follow the style of your brand, improve client interaction and increase trust. That way, you can concentrate on the activities that you need to do to grow your business. 

Alex represents Trustpilot in Italy as Partner Manager, supporting agencies and solution integrators in the dissemination and implementation of the Trustpilot solution.
He has held numerous roles as mentor and advisor, including a stint as E Commerce Manager at the Ecommerce Management School. Alex has also held roles in marketing and as an investor building an extensive network of stakeholders and contacts. 
Alex is now a trusted advisor, influencing cross-departmental collaboration and continuously improving sales processes to drive organisational success.

Romolo Ganzerli

Global Head of B2B eCommerce

Digital First: Empowering Clients and B2B relationships in the Age of eCommerce


Romolo is an engineer turned entrepreneur, marketing and eCommerce professional. In 2015 he launched MammaPack (exit), the first eCommerce for groceries serving Italians living abroad. Based in Geneva since 2015, Romolo has been working in brand management for P&G, digital Marketing for Coty and as Head of B2B eCommerce for Wella Company. He shares his learnings and experience with students at the Geneva Business School where he holds a course in Marketing and Entrepreneurship.

Marco Trada

Director eCommerce

Omnicommerce: what happens when an omni strategy is part of the brand’s DNA?

  • What does it really mean to service the customer when, where and how they want?
  • Defining local: customer and operations
  • Unifying data and visibility of stock: store, warehouse, partners, marketplace

Marco has over 12 years of international experience in eCommerce and digital business management, holding leadership roles in the technology and retail industries. He has driven growth and transformation across various business models, including DTC, DTB, B2C, B2B eRetail, and subscription services. His expertise spans fast-growing eCommerce sectors such as consumer electronics, software, gaming, DIY, furniture, and home improvement. Marco has worked for leading global brands like Microsoft, Xbox, Surface, Leroy Merlin, AkzoNobel, and his family business. He has professional experience in seven countries/markets and is fluent in three languages. 
Marco graduated magna cum laude with a Global MBA from EDHEC Business School.

Danyal Syed Ali

Head of Consumer & Customer Insights

Powering Growth through Insights: IKEA Canada’s Response in Helping Consumers Navigate 2024

The keynote explores how after years of a seemingly endless “polycrisis,” Canadian consumers are desperate to get to the next big thing in their lives, which comes with new opportunities for brands to connect with them. Danyal explains how different brands within Canada are aiming to leverage such opportunities, honing in on IKEA Canada’s process on delivering an exhaustive business plan, rooted in robust insights.

Danyal is a seasoned Marketing and Insights Executive with extensive global leadership experience in brands, research and strategy, having worked in CPG, Retail and Tech verticals, both on the client and agency side. Currently overseeing consumer and customer insights for IKEA Canada. Danyal also holds an M.S in Marketing from Columbia University, New York.

Marco Chirico

Technology Manager

Unleashing the Power of Headless eCommerce: Crafting Custom Solutions

The eCommerce landscape is evolving rapidly, and businesses must adapt by embracing flexible, scalable solutions. Headless eCommerce provides the foundation for crafting future-proof, custom infrastructures that aren’t bound by the limitations of traditional platforms. We will examine how headless architecture enabled the development of a personalized subscription commerce model, seamlessly integrating various systems while delivering high performance. By decoupling the frontend from the backend, businesses gain the freedom to innovate and build adaptable, customer-centric solutions that grow with their needs, ensuring long-term success in an ever-changing marketplace.

Marco is an expert in web platforms, with over 15 years dedicated to eCommerce solutions. As a Technology Manager at De Agostini, he specializes in designing and managing scalable headless eCommerce architectures. His focus is on building flexible, future-proof systems that enable global business growth.

Mario Hiis

Head of E-Commerce, EMEA

Anniken Akselsen

Head of Digital Marketing, EMEA

Omnichannel and Personalisation Initiatives: A Case Study from SWIMS


Mario is an accomplished digital and e-commerce professional, currently serving as the Head of E-Commerce at SWIMS since May 2020. In this role, he is responsible for leading e-commerce strategies across Europe, the Middle East, and Africa, focusing on DTC e-commerce along with retail initiatives.
Before joining SWIMS, Mario was the Head of E-Commerce at GANT in Norway for more than 6 years. During his tenure at GANT, he played a pivotal role in optimising the brand’s e-commerce operations. His background in design and interaction design has provided him with a strong understanding of user behavior, which he continues to apply in his e-commerce leadership roles.
Anniken is a highly proficient digital marketing and e-commerce professional with experience across several renowned brands. Currently, she holds the position of Head of Digital Marketing at SWIMS where she oversees digital marketing strategies across Europe, the Middle East, and Africa.
Before joining SWIMS, Anniken spent over eight years at GANT in various roles. In her latest role at GANT in Norway, she managed digital campaigns, and e-commerce content coordination for over four years, showcasing her expertise in digital content and online marketing strategies.

Agnes Antal

International, Strategic Partnership Manager

Cristina Massa

Head of Sales

Delivery Experience: How to Extend Your Customer Journey

How to transform every delivery into an opportunity for success. Strategies, advanced techniques and innovations, as well as valuable advice for perfecting eCommerce shipping, order tracking and returns management, improving and elevating the customer experience.


Stefano Cravero

Product Manager

How the Skyrocketing Market of BNPL has Positive Impacts on Retailers’ Businesses: Are You Losing Opportunities?

  • How Buy-Now-Pay-Later (BNPL) solutions are shaping payment systems globally and locally
  • A dive deep in volumes and trends in the Italian market
  • Patterns of usage amongst Italian shoppers: a payment method which is getting progressively appreciated
  • How AppPago can distinctively support merchants in maximising their business opportunities

Stefano Cravero is a seasoned Product Manager with a specialisation in cards, credit lines, eCommerce, and Buy-Now-Pay-Later (BNPL) solutions. Stefano has dedicated his career to managing and developing products with a strong connection to the payments sector, leveraging his extensive experience in digital finance and fintech.
In 2018, Stefano also took part in the launch of Credit Boost, a line of credit developed in partnership with Hype. This pioneering service set a new standard in the fintech market and remains a benchmark for innovation in lending. Additionally, Stefano contributed to the introduction of Italy’s first credit card with biometric recognition, further solidifying his impact in developing innovative financial products.
Currently, Stefano holds a key role in driving the successful growth of AppPago, a BNPL product developed by Sella to shape the future of payment solutions in an evolving digital landscape.

Maurizio Bulgarini

Co-founder and Managing Partner

The Lord of the Leads.
Selling Online is not a Game.


Maurizio Bulgarini is a co-founder and managing partner of Smart Flow, a Turin-based management consultancy company, where he leads the business unit specifically dedicated to Data Protection.
In his role he is responsible for assisting companies in simplifying their management processes, reducing operational risks and positioning themselves on the market with new competitive advantages.
As a result of his eclectic education and formative path, where his interests and studies spanned over human sciences, IT and creative media, he is at ease in complex contexts where being able to harmonize different points of view can be crucial.
Since GDPR implementation began in 2018, he has successfully completed hundreds of privacy compliance projects for clients of all sizes and in the most varied sectors, as he shares Smart Flow’s goals of making the business world, especially now in its digital age, sustainable, safer and ethic.
Father of two wonderful children, when he’s not playing hide and seek, studying or working on Data Protection, you can find him in his music production studio.

Alberto Dolcetta

Director Quick Commerce & Brand Ads

The Journey from Food Delivery Platform to Quick Commerce Tech Partner


Alberto is the lead of the Quick Commerce & Brand Ads department at Glovo Italy. He has played a key role in the expansion of Glovo since he joined the company in 2021 as Commercial Director. His experience includes prominent roles in Vodafone where he worked for seven years, and the co-foundation of Voltz, a start up in the energy sector. Alberto holds degrees from the RSM Erasmus University and the Bocconi University.

Ileano Testa

Director

Crafting Tomorrow’s Commerce: Strategies for 2025

The outlook for e-commerce is bright, driven by emerging technologies and evolving consumer behaviors. To remain competitive, e-commerce leaders must adapt to these changes. It’s crucial for those overseeing e-commerce operations to grab and anticipate these trends. By investing in the appropriate technologies and strategies, e-commerce businesses can position themselves for future success. We will delve into the latest trends and provide insights into what e-commerce leaders can anticipate in the years ahead.

Ileano Testa is the Director of Synesthesia Commerce, a division of the Turin digital experience company. Synesthesia Commerce specialise in helping businesses achieve ambitious online sales goals through expert consulting and e-commerce strategy management. Ileano has over twenty years of experience in technology and communication and channels his expertise to ensure that his clients excel in the e-commerce sector. Ileano proudly integrates his passion for fashion with his passion for technical excellence.
Ileano holds an MBA with a specialisation in the General Management Program (GMP) from the ESCP Business School in Paris. 

Giuseppe Tipaldo

Professor, Politecnico di Torino

Social Sciences: What you Need to Know to Communicate Effectively with Your Consumers


Giuseppe Tipaldo, Associate Professor at Politecnico di Torino, is a sociologist specialising in the intersections of science, technology, media, and society.
His interdisciplinary research addresses key societal challenges within the domain of technoscientific conflicts (i.e. the popularization of GenAI, sociology of cybercrime, climate crisis denialism, local opposition to mega-projects, alternative cures in medicine, vaccine hesitancy). He has a passion for the study of epistemic authorities and boundary-works – which means he is keen on shedding light on things such as public resistance to technological advances, technocratic paternalism, science-related-populism, I-pistemology, struggles involving experts, counter-experts, policy-makers, and citizens.
He channels this passion through empirical research, primarily using quantitative and qualitative semantic analysis of large textual datasets. His teaching and public communication efforts shape both academic and societal discourse on the impacts of innovation and the challenges ahead, advocating for a knowledge society that is robust, equitable, and free from naïve, arrogant, or deterministic assumptions.

Francesco Agostinis

Managing Partner & Meta Ads Expert

PANEL DISCUSSION

Improving User Experience: How to Put People Back at the Centre of the E Commerce Experience


Francesco has been included on the Forbes Digital Leader list. At present he works on the management of advertising campaigns, e commerce development strategies, national and international projects in various sectors, specific consulting in the areas of strategy and advertising, Facebook community management (on the theme of advertising) and he’s also an online professor. 

Francesco is known as an influencer within the advertising sector. He has 19,000 followers on Instagram, 37,000 on LinkedIn and 12,000 subscribers to his newsletter. 


Marouane Moustaid

Head Of E-Commerce & AI

PANEL DISCUSSION

Improving User Experience: How to Put People Back at the Centre of the E Commerce Experience


Head of E-commerce & AI specializing in e-commerce brands on Shopify and Shopify Plus. Passionate about leveraging artificial intelligence to optimize online retail strategies and enhance customer experiences.


Guido Penasa

Digital Strategist, Transformational Leader in Wholesale, Digital, and Merchandising

Italian Commerce Summit Moderator

Guido is a seasoned leader with extensive experience in planning, wholesale, and digital sectors. In his last role, he served as the Head of Digital Marketplaces at C&A, where he spearheaded a €100M+ digital sales expansion on platforms like Zalando and Amazon within a year.
Before joining C&A, Guido held senior positions at Crocs within the Wholesale and Digital channels, where he drove consistent sales growth and optimised operations to enhance the brand positioning in EMEA and LATAM markets. His leadership is characterised by transparency, accountability, and the ability to inspire and energise teams.

Vincenzo Cioffi

Former Amazon Head of Marketing; Startup Founder in eCommerce with 2 exits; now Business Angel and Advisor

Italian Commerce Summit Moderator

Vincenzo is a pioneer in his field. He has been working as a manager in the digital advertising industry since 2001 and as an entrepreneur in eCommerce since 2010. He spent 5 years at Microsoft, 2 years at Amazon, and 12 years as the Founder & CEO of ProfumeriaWeb, the leading Italian beauty eCommerce platform, from which he exited in 2022. Since then, he has been acting as a business angel, investor, and mentor for start-ups, focusing on strategy, digital marketing, and fundraising.