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Essential topics to be covered


Four stages of industry leading content, including international case studies.

Sustainability & E Commerce
E Commerce, AI And Security
Next Generation Personalisation
Advanced Data Management
Improving User Experience
Challenges and Solutions in B2B Commerce
Smart Supply Chains
Behavioural Psychology In E Commerce
Next Generation Loyalty Strategies

Presenting the Summit speakers

Expert international eCommerce speakers will be sharing their experience and insights.
If you would like to join the speaker panel contact us on info@italiancommercesummit.com

Karolina Kozlowska

Director of Product

Balancing Profit & Sustainability: Unlocking Quality Growth in European Fashion E-commerce

Join ZEOS’s Head of Product, Karolina Kozlowska, as she explores the future of fashion e-commerce, where the fusion of a highly efficient logistics network and AI-powered technology is reshaping the industry. Discover how Zalando and ZEOS are leading the way with innovative approaches that are not only enhancing the fashion experience for customers but also driving profitability while advancing sustainability—demonstrating that achieving both is not only possible but crucial to the future of fashion.

Karolina is the director of product for ZEOS, part of Zalando B2B. In this role, she leads technology and product development for ZEOS Fulfillment, focusing on data-science based, algorithmic solutions to improve operational efficiency. Prior to joining Zalando B2B, Karolina was the head of product for Ocado Technology.


Agnes Antal

International, Strategic Partnership Manager

Cristina Massa

Head of Sales

Delivery Experience: How to Extend Your Customer Journey

How to transform every delivery into an opportunity for success. Strategies, advanced techniques and innovations, as well as valuable advice for perfecting eCommerce shipping, order tracking and returns management, improving and elevating the customer experience.


Romologaetano Ganzerli

Global Head of B2B eCommerce

Digital First: Empowering Salons and B2B relationships in the Age of eCommerce


Romolo is an engineer turned entrepreneur, marketing and eCommerce professional. In 2015 he launched MammaPack (exit), the first eCommerce for groceries serving Italians living abroad. Based in Geneva since 2015, Romolo has been working in brand management for P&G, digital Marketing for Coty and as Head of B2B eCommerce for Wella Company. He shares his learnings and experience with students at the Geneva Business School where he holds a course in Marketing and Entrepreneurship.


Edin Zajmovic

Director of eCommerce

Establish eCommerce – Transforming CX for London Stock Exchange Group


Edin Zajmovic is the Global Director for eCommerce at LSEG, where he leads the vision and management of the new Digital Sales Channel. Prior to this, he was the Global Lead for Digital Customer Experience Strategy at Refinitiv, focusing on enhancing digital customer experiences for Refinitiv data-feed products. Edin has also directed a Thomson-Reuters program aimed at solving big-data challenges for Financial & Risk customers and served as the EMEA Head of Investment Management product lines at Thomson-Reuters. His career includes various sales management roles at FactSet Research Systems, where he managed global strategic accounts.


Lavanya Bakshi

Head of Insights and Analytics

The Role of Data in Establishing Collaboration Between Brands

  • Maximising customer lifetime value for the customer brand collaborators.
  • Which new tools are leading to next level data analysis outcomes.
  • Data analysis techniques to improve product ‘stickiness’.

Lavanya Bakshi is a seasoned market research professional with both client side & supplier side experience. Passionate about decoding consumer needs by using marketing insights & data analytics to drive business decisions. Proven ability to work across functions: Marketing, Insights, Sales, R&D as well as Retailers. Cross cultural experience spanning across North America, South East Asia, Africa & Middle East Markets.


Stefano Cravero

Product Manager

Unlocking Business Growth with BNPL: the Impact of Smart Installment Payment Powered by Sella Personal Credit

  • Global impact and growth of BNPL: examine how Buy-Now-Pay-Later (BNPL) solutions are shaping payment systems worldwide, with a focus on their rising popularity in Italy.
  • Trends and usage in BNPL: explore current trends in AppPago usage and the factors driving its growth.
  • Sella Personal Credit’s response: discuss how Sella Personal Credit has leveraged the BNPL opportunity through the successful launch of AppPago.
  • Data analysis techniques to improve product ‘stickiness’.

Stefano Cravero is a seasoned Product Manager with a specialisation in cards, credit lines, eCommerce, and Buy-Now-Pay-Later (BNPL) solutions. Stefano has dedicated his career to managing and developing products with a strong connection to the payments sector, leveraging his extensive experience in digital finance and fintech. In 2018, Stefano also took part in the launch of Credit Boost, a line of credit developed in partnership with Hype. This pioneering service set a new standard in the fintech market and remains a benchmark for innovation in lending. Additionally, Stefano contributed to the introduction of Italy’s first credit card with biometric recognition, further solidifying his impact in developing innovative financial products. Currently, Stefano holds a key role in driving the successful growth of AppPago, a BNPL product developed by Sella to shape the future of payment solutions in an evolving digital landscape.


Marco Trada

Director eCommerce

Omnicommerce: what happens when an omni strategy is part of the brand’s DNA?

  • What does it really mean to service the customer when, where and how they want?
  • Defining local: customer and operations
  • Unifying data and visibility of stock: store, warehouse, partners, marketplace

Marco has over 12 years of international experience in eCommerce and digital business management, holding leadership roles in the technology and retail industries. He has driven growth and transformation across various business models, including DTC, DTB, B2C, B2B eRetail, and subscription services. His expertise spans fast-growing eCommerce sectors such as consumer electronics, software, gaming, DIY, furniture, and home improvement. Marco has worked for leading global brands like Microsoft, Xbox, Surface, Leroy Merlin, AkzoNobel, and his family business. He has professional experience in seven countries/markets and is fluent in three languages. 
Marco graduated magna cum laude with a Global MBA from EDHEC Business School.


Alberto Dolcetta

Director Quick Commerce & Brand Ads

The Journey from Food Delivery Platform to Quick Commerce Tech Partner


Alberto is the lead of the Quick Commerce & Brand Ads department at Glovo Italy. He has played a key role in the expansion of Glovo since he joined the company in 2021 as Commercial Director. His experience includes prominent roles in Vodafone where he worked for seven years, and the co-foundation of Voltz, a start up in the energy sector. Alberto holds degrees from the RSM Erasmus University and the Bocconi University.


Guido Penasa

Digital Strategist, Transformational Leader in Wholesale, Digital, and Merchandising

Italian Commerce Summit Moderator

Guido is a seasoned leader with extensive experience in planning, wholesale, and digital sectors. In his last role, he served as the Head of Digital Marketplaces at C&A, where he spearheaded a €100M+ digital sales expansion on platforms like Zalando and Amazon within a year.

Before joining C&A, Guido held senior positions at Crocs within the Wholesale and Digital channels, where he drove consistent sales growth and optimised operations to enhance the brand positioning in EMEA and LATAM markets. His leadership is characterised by transparency, accountability, and the ability to inspire and energise teams.


Alessandro Portelli

eCommerce Manager

Andrew Xeni

Founder & Chairman

Francesco Sodano

Head of Omnichannel Marketing

Stephanie Weber

Head of User Experience Design