Karolina Kozlowska
Balancing Profit & Sustainability: Unlocking Quality Growth in European Fashion E-commerce
Stephanie Weber
Digital Product Development: Integrating Emotions into Digital Products for Omnichannel Brilliance
This keynote will explore how incorporating emotional insights into UX can create more meaningful user experiences and better align products with real human needs.
Ivano Cauli
Fashion as Culture: a Different Type of Brand Experience, Driven by Technology
In Hangzhou fashion is approached differently. The state takes an analytical, a strategic approach, and fashion is specifically triangulated for its impact on culture and on global positioning. Fashion itself is leveraged for branding.
In this talk Ivano will share his first hand experience of the next generation approach to fashion and technology, with examples of:
- livestream as a primary channel
- next generation data analysis
Graduated in Information Sciences from the State University of Milan, he also completed a Corporate Finance course at SDA Bocconi.
His career began in the United States, in GTECH. Back in Italy, he contributed to the Italian startup of Sapient together with Gianfilippo Cuneo. Since 1999 he has been involved in digital transformation and commerce for large industrial, fashion and luxury groups in Europe.
Francesco Sodano
MEDIAWORLD: Pioneering Retail Media in Consumer Electronics in Italy
Since February 2022 he is working in MediaWorld – the leading Consumer Electronics chain in Italy – as Head of Omnichannel Marketing & Retail Media with the aim to develop advertising campaigns maximizing the effectiveness of promotions and grow the Retail Media business offering Brand and Performance packages to industry partners, both in the on-line and in-store channels.
Awarded as “Best Retail Manager 2023” (for the Durable Goods category) by the prestigious magazine of Marketing & Economics for consumer goods ‘Largo Consumo’.
Alessio Pisa
Campari and AI: the Bartender Experience
Alex Birleanu
Reviews, Reputation and AI
He has held numerous roles as mentor and advisor, including a stint as E Commerce Manager at the Ecommerce Management School. Alex has also held roles in marketing and as an investor building an extensive network of stakeholders and contacts.
Alex is now a trusted advisor, influencing cross-departmental collaboration and continuously improving sales processes to drive organisational success.
Romolo Ganzerli
Digital First: Empowering Clients and B2B relationships in the Age of eCommerce
Marco Trada
Omnicommerce: what happens when an omni strategy is part of the brand’s DNA?
- What does it really mean to service the customer when, where and how they want?
- Defining local: customer and operations
- Unifying data and visibility of stock: store, warehouse, partners, marketplace
Marco graduated magna cum laude with a Global MBA from EDHEC Business School.
Danyal Syed Ali
Powering Growth through Insights: IKEA Canada’s Response in Helping Consumers Navigate 2024
Marco Chirico
Unleashing the Power of Headless eCommerce: Crafting Custom Solutions
Mario Hiis
Anniken Akselsen
Omnichannel and Personalisation Initiatives: A Case Study from SWIMS
Before joining SWIMS, Mario was the Head of E-Commerce at GANT in Norway for more than 6 years. During his tenure at GANT, he played a pivotal role in optimising the brand’s e-commerce operations. His background in design and interaction design has provided him with a strong understanding of user behavior, which he continues to apply in his e-commerce leadership roles.
Anniken is a highly proficient digital marketing and e-commerce professional with experience across several renowned brands. Currently, she holds the position of Head of Digital Marketing at SWIMS where she oversees digital marketing strategies across Europe, the Middle East, and Africa.
Before joining SWIMS, Anniken spent over eight years at GANT in various roles. In her latest role at GANT in Norway, she managed digital campaigns, and e-commerce content coordination for over four years, showcasing her expertise in digital content and online marketing strategies.
Agnes Antal
Cristina Massa
Delivery Experience: How to Extend Your Customer Journey
Stefano Cravero
How the Skyrocketing Market of BNPL has Positive Impacts on Retailers’ Businesses: Are You Losing Opportunities?
- How Buy-Now-Pay-Later (BNPL) solutions are shaping payment systems globally and locally
- A dive deep in volumes and trends in the Italian market
- Patterns of usage amongst Italian shoppers: a payment method which is getting progressively appreciated
- How AppPago can distinctively support merchants in maximising their business opportunities
In 2018, Stefano also took part in the launch of Credit Boost, a line of credit developed in partnership with Hype. This pioneering service set a new standard in the fintech market and remains a benchmark for innovation in lending. Additionally, Stefano contributed to the introduction of Italy’s first credit card with biometric recognition, further solidifying his impact in developing innovative financial products.
Currently, Stefano holds a key role in driving the successful growth of AppPago, a BNPL product developed by Sella to shape the future of payment solutions in an evolving digital landscape.
Maurizio Bulgarini
The Lord of the Leads.
Selling Online is not a Game.
In his role he is responsible for assisting companies in simplifying their management processes, reducing operational risks and positioning themselves on the market with new competitive advantages.
As a result of his eclectic education and formative path, where his interests and studies spanned over human sciences, IT and creative media, he is at ease in complex contexts where being able to harmonize different points of view can be crucial.
Since GDPR implementation began in 2018, he has successfully completed hundreds of privacy compliance projects for clients of all sizes and in the most varied sectors, as he shares Smart Flow’s goals of making the business world, especially now in its digital age, sustainable, safer and ethic.
Father of two wonderful children, when he’s not playing hide and seek, studying or working on Data Protection, you can find him in his music production studio.
Alberto Dolcetta
The Journey from Food Delivery Platform to Quick Commerce Tech Partner
Ileano Testa
Crafting Tomorrow’s Commerce: Strategies for 2025
Ileano holds an MBA with a specialisation in the General Management Program (GMP) from the ESCP Business School in Paris.
Giuseppe Tipaldo
Social Sciences: What you Need to Know to Communicate Effectively with Your Consumers
His interdisciplinary research addresses key societal challenges within the domain of technoscientific conflicts (i.e. the popularization of GenAI, sociology of cybercrime, climate crisis denialism, local opposition to mega-projects, alternative cures in medicine, vaccine hesitancy). He has a passion for the study of epistemic authorities and boundary-works – which means he is keen on shedding light on things such as public resistance to technological advances, technocratic paternalism, science-related-populism, I-pistemology, struggles involving experts, counter-experts, policy-makers, and citizens.
He channels this passion through empirical research, primarily using quantitative and qualitative semantic analysis of large textual datasets. His teaching and public communication efforts shape both academic and societal discourse on the impacts of innovation and the challenges ahead, advocating for a knowledge society that is robust, equitable, and free from naïve, arrogant, or deterministic assumptions.
Francesco Agostinis
Managing Partner & Meta Ads Expert
Improving User Experience: How to Put People Back at the Centre of the E Commerce Experience
Francesco has been included on the Forbes Digital Leader list. At present he works on the management of advertising campaigns, e commerce development strategies, national and international projects in various sectors, specific consulting in the areas of strategy and advertising, Facebook community management (on the theme of advertising) and he’s also an online professor.
Francesco is known as an influencer within the advertising sector. He has 19,000 followers on Instagram, 37,000 on LinkedIn and 12,000 subscribers to his newsletter.
Marouane Moustaid
Head Of E-Commerce & AI
Improving User Experience: How to Put People Back at the Centre of the E Commerce Experience
Head of E-commerce & AI specializing in e-commerce brands on Shopify and Shopify Plus. Passionate about leveraging artificial intelligence to optimize online retail strategies and enhance customer experiences.
Guido Penasa
Italian Commerce Summit Moderator
Before joining C&A, Guido held senior positions at Crocs within the Wholesale and Digital channels, where he drove consistent sales growth and optimised operations to enhance the brand positioning in EMEA and LATAM markets. His leadership is characterised by transparency, accountability, and the ability to inspire and energise teams.